Consumer groups file a complaint against beverage fillers in Brussels

Coca-Cola, Nestlé, and Danone accused of greenwashing

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The European consumer protection organisation BEUC and 13 of its national member associations have officially filed a complaint with the European Commission, claiming that major beverage fillers were providing misleading information about the recyclability of their water bottles. They accuse the companies named in the complaint of greenwashing and infringing EU rules on unfair commercial practices. The organisations call upon the Commission and the Consumer Protection Cooperation Network to launch an investigation. The complaint targets the brands of three major bottled water suppliers: Coca-Cola, Danone and Nestlé.

The associations note that European consumers drink an average of around 118 litres of bottled water each year. Some 97 per cent of this water was packaged in plastic containers, and beverage bottles were one of the main causes of plastic pollution on European beaches. The beverage industry made claims about the recyclability of these bottles that were "too vague, inaccurate and/or insufficiently substantiated," BEUC said in a press release. The organisation based its assertions on an analysis carried out on its behalf by the British consulting firm Eunomia....

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