Swiss waste-to-energy technology company Hitachi Zosen Inova rebranded on 1 October. The Zurich-based company, which has nearly 3,000 employees in 17 countries, will now operate as Kanadevia Inova. Parent company Hitachi Zosen Corporation decided on the name change last year and the Japanese group itself also began operating as Kanadevia Corporation today.
"Kanadevia" is derived from the Japanese verb "kanaderu", which means "to make music in harmony", and "via" (Latin for "way" or "method"). The new name stands for both the continuous development of the company's activities and a renewed commitment to a sustainable future, explains the Swiss subsidiary. Only the name is changing; the company's ownership, organisational structure, management and employees remain unaltered.
The incineration technology specialist, which was named L. von Roll Bamag AG when it became an independent business in 1933, subsequently operated as Von Roll, Von Roll Inova and AE&E Inova before being renamed Hitachi Zosen Inova upon its acquisition by its Japanese parent group at the end of 2010.
