The European Commission wants to combat misleading environmental claims by imposing penalties and drafting stricter rules for the approval of new environmental labels. The proposal for a Green Claims Directive, which was unveiled by the European Commission last week, aims to reduce greenwashing and allow consumers to make informed choices based on reliable information about the sustainability of the products they buy. It will target advertising and other claims related to environmental characteristics, including recyclability and recycled content.
"We believe this proposal will bring about real change and will empower all people who truly want to choose products based on their reduced impact on our planet,” remarked Environment Commissioner Virginijus Sinkevičius.
The proposal will now be forwarded to the European Parliament and the Council for adoption. It can be amended if both institutions support the changes. A public consultation on the proposal is also currently underway. Feedback can be submitted to the Commission until 19 May.