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France adopts eco-modulation penalty and advertising ban for ultra-fast fashion

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Computer screen displaying tiles for the online platforms Alibaba, AliExpress, Shein, Temu, and Wish
The French law targets major online platforms that offer a particularly large number of different items within a short period of time.

France's Senate gave final approval early last week to legislation aimed at curbing the growth of ultra-fast fashion. The low-cost, low-quality clothing is marketed primarily through major online platforms such as Temu, Shein and Ali Express, which sell directly to consumers.

Among other measures, the new Act to Reduce the Environmental Impact of the Textile Industry allows for significantly greater modulation of the extended producer responsibility (EPR) fees payable on ultra-fast-fashion items sold in France. ...

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