PPWR: Cepi & Co say new study shows risks of “blanket approach” to reusable packaging

Strict reuse targets will result in higher costs and CO2 emissions


As the planned EU Packaging and Packaging Waste Regulation (PPWR) takes shape, European paper and board producers and converters have highlighted a new study to criticise the proposed mandatory targets for the use of reusable packaging. The associations Cepi, Fefco, Ecma, Procarton und EPPA say a “blanket approach” to reusable packaging may have unintended consequences: higher costs and CO2 emissions.

The paper and paper-based packaging industries are once again challenging the European Commission’s Packaging and Packaging Waste Regulation (PPWR) proposals plans to introduce targets as of 2030 for the use of reusable and refillable reusable packaging. Instead of a sweeping approach, decisions should be made on a case-by-case basis, giving preference to fact-based solutions with the lowest cost and environmental impact, the industry associations argue.

The European associations cite the results of a new study from the American consulting and strategy firm McKinsey....

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